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The Suitcase Conundrum

When packing for a vacation, it can be challenging to pack enough without busting your suitcase! So here’s our trick: our Modest Swimwear is so versatile that many women are wearing their Modest Swimsuits out of the water! We have so many prints & styles, that putting together an outfit is easy and fun! So instead of packing double for beach and lounge, get an Undercover Waterwear Modest Bathingsuit and make it a real vacation! :) Here are some more great tips for taking the hassle out of packing taken from USA Today online 1. Roll, don’t fold. Many travel experts—including backpackers, who must stuff months’ worth of clothing into a pack the size of a box of wine—agree that rolling is...

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Photo-op ideas for your next beach vacation

Create memories that will last a lifetime on your next beach vacation  A family beach vacation is an opportunity to relax, swim and be able to do nothing without feeling guilty.  The memories we create when spending time with family on vacation are moments we want to remember all year long.  With the help of other popular blogs, we’ve compiled a list of some creative “photo-op” opportunities for you to capture those moments and bring home a piece of your vacation without all the sand! Have each family member hold a poster with their age.  This will take the guessing game out of it years down the road trying to figure out how old everyone was! Try having the girls...

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A little bit about the people behind the brand

Who would have thought that something started as a fun family venture could turn into a Modest Swimwear brand that is trusted and loved by many women worldwide? When co-founders Susan Esses, Melissa Chehebar and Rachel Tabbouche started to dabble in manufacturing Modest Swimwear, the concept was hard to sell.  People couldn’t understand why they had to buy a special bathing suit to swim and enjoy water activities, when they could wear an old t-shirt to keep covered.  The marketing genius Steve Jobs was correct when he said   “A lot of times people don’t know what they need until you show it to them”.  And so it has been with Undercover Waterwear. A few years ago Modest Bathing Suits were...

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Must-Have Modest Swimwear Essentials

A lesson in the achieving the Perfect Printed Swimskirt Look. As the summer season comes to a close, we look back at Summer ’15 with fond memories. Many memories include our wonderful customers and social media followers that helped both us, and you, see how easy Modest Swimwear can be. Now would be a good time to look through some of the seasons best ensembles, and have a little styling lesson to keep us focused for the upcoming swimwear season, Resort 16. For the next few posts, we’ll take a look at various pieces in our Modest Swimwear collection and together we’ll learn the unique benefits and purposes of each one. The Printed Swim Skirt A no-fail-look-put-together-without-trying option is always...

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Modest Swimwear is Making Waves in Beaches across the World

A decade or two back it was difficult to find modest swimwear in most of the Western world. There were few takers as skimpy bikinis and bare-all Brazilian bottoms were synonyms for beach fashion. Women who didn’t don these, hardly made it to the beaches. Modest swimwear was targeted towards religious and faith based communities. A lot has changed in the last few years and today women walking into the beach wearing modest swimwear are called sexy. Beyond Religion & Orthodox Practices Some might link the popularity of modest swimwear with increasing number of women from religious and orthodox backgrounds walking into the beach. This however isn’t the only reason as unlike the 1970s and 80s baring skin is no...

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